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Women+Entrepreneur=Economic Prosperity

Skillovate Learning Robotics Coding Kids
What are ‘roles’? Who defines them? Is it the role of an Indian woman to ‘make tiffins for the kids’? Does the Indian man have the role to ‘entrust all his earning only for the family’s sustenance’? They both certainly have the capacity to do so. The question is though, are they meant for more?

Entrepreneurship refers to an individual’s ability to turn ideas into action. It is a combination of mind-sets, knowledge and skills – the role of multiple capacities. In terms of entrepreneurship, the socially formed world and the Indian culture as a big part of it, favours the masculine ideal over the feminine, and while the impact is powerful, most people are not aware of its creation, refreshment, and/or use. Social construction is not a deterministic process; it is perpetuated by societal structures and can change. The largely impactful and niche feminine ideal in entrepreneurship is slowly but steadily gaining significance.
What led to the rise of women entrepreneurship? –
– Even as women are receiving education, they face the prospect of unemployment. With this background, self-employment is regarded as a cure to generate income. – For a mother, entrepreneurship is a great security as she gets to create space for the children within the workspace, so all the growing up can be participated with. – The growing recognition that the women have unique talents which could be harnessed for development, and for creating employment opportunities, developing women as entrepreneurs has become an important and integral part of national development planning and strategies.

How is women entrepreneurship pursued by today’s urban generation? –
– Women are leaving the workforce in droves in favour of being at home. Not to be a homemaker, but as job-making entrepreneurs. – Women are getting aware about their capacities and want to be independent and empowered. – With increasing education, they have the innate notions of using it for the betterment of society.
Why does women entrepreneurship have a fantastic future? –
– Women entrepreneurs see the world through a different lens and, in turn, do things in a different manner. – Multitasking has been in their blood since ages. – Women know the articulate methodologies to balance profession and personal life. – They are natural networks and relationship builders, forging powerful bonds and nurturing relationship with clients and employees alike. – Endowed with famous female institution that helps them make the right choices even in situations where experience and logic fail, women have the essential flair for entrepreneurship.
A mother and entrepreneur, Anu Tewary, narrates the story of her kid building code. She says, “My 5-year-old loves to program robots. Her programming language of choice is English and her favourite robot is her dad. She sits on his shoulders and gives him a set of instructions to accomplish a set of tasks. For example, walk 6 steps, turn to the left, walk 3 steps, and voila, they’ve arrived in the kitchen, ready for breakfast. Sometimes, she intentionally introduces a bug into the system: she makes a mistake to see what would happen. If the robot turns to the right instead of the left and walks into a wall. Or has to walk backwards down the stairs. If things don’t turn out quite right, it’s interesting and fun!”
To aid the network of women entrepreneurs directly corresponds to the views of the Planning Commission and Indian Government who recognise the need for women to be part of the mainstream of economic development. Women entrepreneurship is seen as an effective strategy to solve the problems of rural and urban poverty. The world needs women entrepreneurs, and women entrepreneurs need all of us. It is time to provide the support and tools to ensure that women-led businesses flourish in this decade.

Would be great to hear your comments upon: What is driving so many women to start businesses? What challenges do they face? What helps them succeed? Does gender enter the entrepreneur’s mind at all?

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